School of Motion Holdframe – Crafting visual essays

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In this Workshop, award-winning director and founder of Holdframe, Joe Donaldson, talks about the series he created for The New Yorker. We discuss everything from the project’s conceptual development and process, all the way down to the production techniques used in each film. This Workshop offers a unique behind-the-scenes glimpse at what went into creating each of these films on seminal figures: Leonard Cohen, Janelle Monáe, and David Attenborough. Focusing specifically on what decisions were made, why, and what it was like producing 3, nearly 3-minute films, in just 15-weeks.

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